Exciting Signage Trends for 2021 & Beyond
As with any industry, especially in a post-COVID world, signage must evolve with the trends of technology and society. Schools, businesses, office buildings and retailers all adapted and overcame adversity in order to ensure success in 2020 and beyond. This usually starts with refreshing & revamping their brand, imagining and signage. As a professional sign company for corporations of all sizes in the greater Philadelphia area, it is our job to stay on top of growing trends to ensure the success of all of our clients. Below are the hottest signage industry design trends we can expect to see and expand upon in 2021 and beyond!
5 Hottest Signage Design Trends
Climate Concerns: Consumers and businesses are more invested in sustainability than they have ever been in years past. Not only do they adhere to environmentally-friendly practices in their daily lives, but they use it to analyze their own buying patterns. Wurz Sign Systems is hyper-focused on repurposing materials and engineering more eco-responsible signage products.
Minimalism: Thoughtful signage and branding focuses on clean, eye-pleasing graphics. Especially when it comes to the design of banners, interior signs and storefront vinyl lettering, these should be branded, straightforward and easy to read. It is also important to understand fonts, colors and lettering so your signage isn’t crowded or clashing.
Personalization: Anyone can buy from a big box store, but your signage should focus on why they should choose you instead! What makes you stand out from your competitors? Moreover, how can your consumers relate to you on a personal level? These are key factors in attracting and retaining more clients.
Digital: While banner signs, awnings and directional signs will never become obsolete, digital signs are a great way to send personalized trending messages instantaneously. From digital menus in restaurants to retail sale displays and office building announcements, more and more industries are adapting to digitalized signage.
Bigger is Better: As technology has advanced in the last 5 – 10 years, so has our abilities in large scale printing! Gone are the days of grainy fonts and poor color resolution. The possibilities are almost endless when it comes to the size, quality and boldness of your window display, banner or outdoor signage.
Professional Sign Company in New Jersey
Wurz Sign Systems can help you incorporate all of these growing signage trends, and more, into your business or retail store branding and advertising! We’ll help you avoid common business signage mistakes and create effective signage to drive sales. We serve small to medium and large corporations alike providing design, manufacturing and installation services at honest pricing. Call 856-461-4397 to discuss how we can help your business grow through smart signage.