Tips on How to Avoid Common Signage Mistakes

Signage Mistakes Business Owners Make

As a business owner, you know the importance of making a great first impression. But even the best ideas can fall flat if your signage isn’t up to par. Maybe you’ve noticed potential customers walking past your store without giving it a second glance, or perhaps your sales aren’t what they should be despite having great products.

If this sounds familiar, you’re not alone.

One fact that many don’t realize is that effective signage must convey its message clearly from both up close and 100 feet away. This blog will walk you through common mistakes made with business signs and how to avoid them, helping ensure that your message is seen and understood by everyone who passes by.

Ready to fix those signage issues? Let’s get started!


Key Takeaways


  • Readability and Size: Ensure sign lettering is 1 inch tall for every yard of distance. High-contrast colors make signs stand out.
  • Information Overload: Avoid cluttering digital signs with too much content; clear and simple messages work best.
  • Proofread Thoroughly: Typos damage your business’s image. Multiple people should proofread each sign before printing.
  • Material Selection and Storage: Use weather-resistant materials for outdoor signs. Store vinyl banners rolled in a clean, dry place to prevent damage.
  • Proper Placement and Expert Help: Position signs where they’ll be seen easily. Choosing an experienced company like Wurz Sign Systems can ensure professional design, installation, and maintenance.

Common Signage Mistakes Business Owners Make


Many business owners make mistakes with their signs. These errors can affect how well customers understand the message or find the store.

Readability and Size


Sign lettering should be 1 inch tall for every meter or yard of distance. Imagine trying to read small text on a billboard from the road—it’s impossible! High contrast color combinations make signs pop.

Larger signs are easier to spot and read, especially in busy spots like traffic areas. Consider adding logos or graphics to grab attention. Remember, readability is key. Keep your message clear and simple for everyone to understand quickly while driving by.

Information Overload


Digital signs packed with too much content can overwhelm customers. Visual clutter confuses and drives people away. The \”less is more\” approach helps avoid this issue.

Too many messages at once make users tune out. Repetitive information becomes boring quickly. Poorly placed screens add to the discomfort, reducing engagement even further.

Overloading digital displays with too much content can create visual clutter and turn customers off.

Simple, clear messages work best on digital signage in New Jersey businesses.

Typos and Proofreading


Typos are a common signage mistake. They hurt your business’s image and can confuse customers. Always have multiple people proofread the sign before printing to catch any errors. Even small typos can lead to big problems, like miscommunication or loss of trust.

Business owners need to pay attention to detail and proofread their signage carefully. In New Jersey, many businesses face this issue because they rush the process. Investing time in proper proofreading ensures professionalism and clarity on every sign you display.

Improper Storage and Material Selection


Folding signage can cause creases and cracks, ruining the look. Vinyl banners should be rolled, not folded. Store them in a clean, dry place to avoid damage. Correct storage extends their life and keeps them looking new.

Using the wrong materials for your signs can also lead to problems. Outdoor signs need to withstand rain, wind, and sun. Choosing materials that can’t handle these conditions means you’ll replace your sign often.

Installation and Maintenance


Improper storage can damage signs, but poor installation and maintenance hurt more. A poorly installed sign might fall, causing injury or damage. Always consider visibility from different angles and distances to avoid this.

Regularly inspect your signage for fading and peeling. These give the impression that the business doesn’t care about its image. Investing in high-quality materials ensures durability and reduces frequent replacements—showing customers you invest in quality.

Promptly replace signs showing wear to keep a fresh look for your business.

How to Avoid Signage Mistakes


Pick high-traffic locations so more people see your sign. Work with experts who know local rules and materials.

Proper Placement


Business signage must be placed correctly to grab attention. Height restrictions should never be ignored. Signs too high or too low won’t get noticed, leading to missed opportunities for your business in New Jersey.

Strategic placement enhances brand visibility and customer experience. Consider wayfinding signs in healthcare facilities—they not only guide patients but also improve efficiency.

Proper placement is crucial no matter the kind of business you run!

Choosing the Right Sign Company


Proper placement alone doesn’t ensure effective signage. Picking the right sign company is crucial too. Many business owners in New Jersey make errors by not researching their options well.

Wurz Sign Systems stands out with over 30 years of expertise in design, engineering, manufacturing, and installation services. They maintain close relationships with material suppliers to guarantee high-quality signs at competitive prices.

The wrong choice can lead to issues like poor durability or incorrect installations. Wurz Sign Systems also handles permits and installs signs in challenging locations, making them a reliable partner for your needs.

Wurz Sign Systems Expertise


Wurz Sign Systems has over three decades of experience. They offer services in design, engineering, manufacturing, and installation.

30+ Years of Experience


For over 30 years, Wurz Sign Systems has helped businesses create effective signs. They offer a full range of services: design, engineering, manufacturing, and installation. With decades in the field, they know how to avoid common signage mistakes.

Experienced sign makers ensure that every sign is readable and error-free. This avoids issues like typos or poor placement that can harm your business’s image. Trust experts with proven success in New Jersey’s competitive market to get it right the first time.

Design, Engineering, Manufacturing, and Installation Services


Wurz Sign Systems offers comprehensive services to meet all your signage needs. Their expertise spans from design to installation, ensuring top-notch quality at every step.

  • Design: Experienced designers create visually appealing and effective signs that match your brand identity. They use advanced software to provide detailed mock-ups before production.
  • Engineering: Skilled engineers develop practical, cost-effective solutions. They ensure each sign meets safety standards and can withstand various weather conditions in New Jersey.
  • Manufacturing: High-quality materials are sourced from top suppliers. The manufacturing process combines precision craftsmanship with state-of-the-art equipment for durable and reliable signs.
  • Installation: Expert installers handle every aspect of setup, including electrical work if needed. They ensure each sign is securely placed and functioning correctly.

With these services, Wurz Sign Systems guarantees a seamless experience for business owners…



Choosing the right sign company, like Wurz Sign Systems, can save you a lot of trouble. Their 30+ years of experience ensures your signs are perfect. Make sure your message is clear and easy to read from a distance.

Avoid cramming too much information on one sign; keep it simple and impactful. Always proofread to catch any typos before printing. Store signs properly to maintain their quality and lifespan.

Proper installation and maintenance can prevent accidents and ensure long-lasting signs. Use these tips to avoid common signage mistakes!



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